REBRANDING PROJECTS TO UNLOCK BUSINESS VALUE

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.

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HIRING A DESIGNER! LESSONS LEARNED AND CHANGES FOR NEXT TIME

Hiring talent is an exciting adventure and, at the same time, a tremendous journey!

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THE GREAT BLUFF OF THE DESIGN SYSTEMS

TLDR – The Great Bluff of the Design Systems

Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.

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THE USER-CENTRIC LANGUAGE

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HOW DO FINTECH PRODUCTS, SUCH AS MORTGAGES, FIT THE ONLINE MARKET RULES?

88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages

How fintech products, as the mortgages, are fitting the online market rules?

Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players

The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/