Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.
Continue reading THE GREAT BLUFF OF THE DESIGN SYSTEMS
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/
How can design patterns improve financial inclusion in a digital experience? In the next paragraphs, I’ll share my perspective on the value of curating the interaction pattern used for the onboarding process. I will pinpoint the potential pitfalls of misunderstanding this concept and highlight how design patterns can unlock business value.
Continue reading HOW CAN DESIGN PATTERNS BOOST FINANCIAL INCLUSION?
