👋 CIAO! DOPAMINO IS ABOUT DESIGN THAT UNLOCKS BUSINESS VALUE


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Dopamino’s mission is to evangelise how design unlocks business value.

More than twenty years ago, I started dopamino.com to share the best of my knowledge about crafting design solutions that unlock business value. Fueled by the firm conviction that design must speak business, not vice-versa, I decided to collect what I experience in my day-to-day fatigue as a designer in the digital industry. My ultimate goal is to demonstrate how crucial it is for designers to craft solutions that benefit both users and businesses and help companies save a spot for the design practice at their decision-making table.

Dopamino is my repository of design-related content

As with every journey, mine has had its ups and downs, and dopamino.com is a repository of my learnings and experiences. I want to share how I have applied design to support crucial strategic decisions that have helped companies accomplish their business objectives. At times, I’ve had to face the challenging resistance to perceive the design practice as a business enabler.

I wrote a manifesto to detail how I build my narrative about how design unlocks business value.


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The archive at once


My current gig

As of December 2022, I am pleased to have become a part of the Vorwerk International family. As Global Head of Experience Design, I have the privilege of leading the Experience Design Team (XDT). This group of amazing humans is committed to crafting delightful digital experiences that engage users and contribute to the business’s growth and prosperity.

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