Welcome to Luigi’s blog!
I have been designing digital experiences for 20+ years. This site is my sandbox where I write and collect stuff about design, technology and digital business transformation.
Successful experiences, especially the digital ones, are the outcome of elaborate alchemy. During the 20+ years of my career as a designer, I’ve supported organizations at every design maturity level. I banded with incumbents, tech dinosaurs, and digital-native companies to master the key ingredients and the required processes to permit this alchemy to unlock successful experiences that fit customers’ needs and businesses’ goals.