Rebranding projects to unlock business value.

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.

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Hiring a designer! Lessons learned and changes for next time.

Hiring talent is an exciting adventure and at the same time a tremendous journey!

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The great bluff of the Design Systems

Within the digital industry, it is very trendy to talk of Design Systems (DSs). Their own definition of a “unique source of truth for an organization to design its own product” sets the level of expectation within the insiders’ community impressively high.

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Product Design – How can design help the Financial Inclusion to grow?

How can design help the Financial Inclusion to grow?

Financial inclusion is a key enabler to reducing poverty and boosting prosperity.

Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way.

Digital financial technology, or “fintech,” and particularly the global spread of mobile phones, has facilitated expanding access to financial services to hard-to-reach populations and small businesses at low cost and risk

Source: http://www.worldbank.org/en/topic/financialinclusion/overview