Rebranding projects to unlock business value.

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.

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Hiring a designer! Lessons learned and changes for next time.

Hiring talent is an exciting adventure and at the same time a tremendous journey!

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The first three months as Global Head of Experience Design

February 1st marked my first three months as the Head of Experience Design at Vorwerk International. I am thrilled and honoured to have been allowed to lead this fantastic team. At the same time, there were many challenges, successes, and lessons learned along the journey.

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What I’ve learned in three months at Vorwerk International

1st of March marks my first 3 months as a Senior Manager User Experience at Vorwerk International. I jumped into this new role for the company that has been delivering top-notch devices for more than 130 years, and in the last 60 years, the best-in-class kitchen robots and vacuum cleaners. In 3 months, I have started to figure out how to deliver successful experiences related to two of the key tasks for many of us: feeding our beloved ones with delicious and healthy food and making the environment where we live healthy and clean.

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Leaving Avaloq

After three years, I decided to leave Avaloq. The most important lesson I learnt from this experience is that if you want to build trust among your co-workers and managers, you should start by demystifying the design process.

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