I’ve stumbled on this interesting post: https://goo.gl/uz9421 about the User-Centric Language (UCL). As soon as I’ve read the first lines I was already able to find a lot of common use-cases with the fintech scenario.
88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/
During 2017 I was run-over by a biker and I’ve built a design system, this is the logbook in a nutshell…
The onboarding process it will be the key feature to boost the Financial inclusion
With almost the 40% of the adults without any bank account, the onboarding process will be the key factor for the next generation of fintech products to boost the financial inclusion.
The design patterns we will apply to provide this user experience definitely will be the silver bullet for the success of the product itself.