As the cornerstone of the Design Ops to allow orgs to build a unique source of truth
THE ALL-NEW THERMOMIX TM7 LANDING PAGE
The all-new Thermomix TM7 stands as the cornerstone of the next generation of Vorwerk’s revolutionary kitchen appliances. Thermomix models have delighted culinary enthusiasts worldwide since 1961. To support the product launch on February 14th 2025, the Experience Design Team (XDT) crafted a landing page. This project allowed me to sponsor and blend strategic, system-driven design with business acumen.
In the next paragraphs, I will rewind the tape from the last four months to explain how the XDT and its design system, FiBRE Single Blend, faced this monumental challenge and delivered a design that unlocks business value.
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THE ALCHEMY OF DESIGNING SUCCESSFUL EXPERIENCES
When it comes to the alchemy of designing successful experiences, there are three key ingredients that come into play to unlock value for both customers and businesses. We need to know what they are and how they can be combined. Service Design, System Design and Business Design are the bedrock of any successful product experience. If you master these key ingredients, you will also master the design thinking practice.
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THE GREAT BLUFF OF THE DESIGN SYSTEMS
TLDR – The Great Bluff of the Design Systems
Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.
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