88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/
The onboarding process it will be the key feature to boost the Financial inclusion
With almost the 40% of the adults without any bank account, the onboarding process will be the key factor for the next generation of fintech products to boost the financial inclusion.
The design patterns we will apply to provide this user experience definitely will be the silver bullet for the success of the product itself.
Financial inclusion is a key enabler to reducing poverty and boosting prosperity.
Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way.
Digital financial technology, or “fintech,” and particularly the global spread of mobile phones, has facilitated expanding access to financial services to hard-to-reach populations and small businesses at low cost and risk