When it comes to the alchemy of designing successful experiences, there are three key ingredients that come into play to unlock value for both customers and businesses. We need to know what they are and how they can be combined. Service Design, System Design and Business Design are the bedrock of any successful product experience. If you master these key ingredients, you will also master the design thinking practice.
Continue reading THE ALCHEMY OF DESIGNING SUCCESSFUL EXPERIENCESCategory: DESIGN THAT UNLOCKS BUSINESS VALUE
The Design That Unlocks Business Value (DUBV) chronicles my journey to create a narrative that highlights the crucial role of design in driving business value beyond mere visuals.
THE GREAT BLUFF OF THE DESIGN SYSTEMS
TLDR – The Great Bluff of the Design Systems
Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.
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IL GRANDE BLUFF DEI DESIGN SYSTEM
Nell’industria digitale è di gran moda parlare dei Design System (DS). La definizione di “unica fonte di verità per consentire alle organizzazioni di costruire prodotti e servizi” li rendono soggetti a grandi aspettative da parte degli addetti ai lavori. Le grandi organizzazione ostentano prodotti sviluppati grazie a un DS. Nella comunità dei designers è tutto un fiorire di profili LinkedIn che si auto-attribuiscono titoli di esperti, guru e portatori sani di trucchi e segreti per lo sviluppo di questa nuova arma definitiva.
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THE USER-CENTRIC LANGUAGE
I stumbled on this interesting post about User-Centric Language (UCL): https://goo.gl/uz9421
As soon as I read the first lines, I was able to find many common use cases in the fintech scenario.
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HOW DO FINTECH PRODUCTS, SUCH AS MORTGAGES, FIT THE ONLINE MARKET RULES?
88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/