I am a designer up to help organizations in delivering successful experiences. With love from 🇮🇹
Category: DESIGN PATTERNS
I do believe people always compare the digital products they use with the best digital experiences they have lived in.
That’s why for any digital journey I stumble on, I collect design patterns in order to measure how they impact on the product performances. I do analyze both online and offline patterns. At the end of the day, the user will perceive the whole experience as a unique journey no matter the touchpoint. This collection is, for me, a valuable starting point for every project I start working on.
Instagram is pushing some new features on its own app. I’m feeling overwhelmed by them due to the core feature of IG, posting pictures!
At the moment on the Instagram main screen we can find:
A top toolbar with a mix of buttons to:
shoot a photo
browse the Videos
The navigation bar to browse the stories Still blurry to me the difference between the stories and the videos. Personally, I don’t use any of these features. I don’t think these are the core actions of the IG app
The bottom navigation toolbar with the main (?) feature of the app
How can we help users to restart their journey from the Zero results page (aka ZRP)? Like in “real life”, it’s not so easy to find what we’re looking for. When we get lost and/or perform wrong actions, it’s common to have the “dead spot” syndrome.