A UX Designer joining a “Front-End” conference is like a motorbike rider joining a gathering of bike riders. Both the motorcyclist and the cyclist wish to drive a handy and fancy vehicle which is also safe during the bends and stable when braking. What I bring home from the front-end conference in 2016 in Zurich is a strong feeling that developers, designers, project managers and unicorns chase each other in order to design and implement a smooth and frictionless user experience.