product design to deliver succesful experiences

THE ALL-NEW THERMOMIX TM7 LANDING PAGE

The all-new Thermomix TM7 stands as the cornerstone of the next generation of Vorwerk’s revolutionary kitchen appliances. Thermomix models have delighted culinary enthusiasts worldwide since 1961. To support the product launch on February 14th 2025, the Experience Design Team (XDT) crafted a landing page. This project allowed me to sponsor and blend strategic, system-driven design with business acumen.

In the next paragraphs, I will rewind the tape from the last four months to explain how the XDT and its design system, FiBRE Single Blend, faced this monumental challenge and delivered a design that unlocks business value.

THE DESIGN PORTFOLIO

The concept of a design portfolio dates back to when designers were called “graphic designers”, and their artefacts had a longer life span. Nowadays, designers involved in delivering digital experiences know that their work will last in the blink of an eye.

My approach to not creating and curating a design portfolio started many years ago. I decided to avoid this task because it offers a low return on investment.

In this post, I’ll share my thoughts on why design portfolios aren’t that helpful in showing recruiters and managers how real design talent can unlock business value.

ONE DESIGN SYSTEM FOR DIVERSE CORPORATE THEMES

TLDR – One Design System for Diverse Corporate Themes

Delivering a design system is one of the most formidable challenges for any design team committed to delivering digital experiences that unlock business value. This project is even more arduous when the team must adapt the components to multiple and diverse Corporate Identity design languages.

REBRANDING PROJECTS TO UNLOCK BUSINESS VALUE

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.

GOVERNMENT SERVICES DASHBOARD, THE ANATOMY OF A POC

I was asked to design a proof of concept for a Government services dashboard that would allow users to easily find and access COVID-19-related services during the pandemic.