The Design That Unlocks Business Value (DUBV) chronicles my journey to create a narrative that highlights the crucial role of design in driving business value beyond mere visuals.
THE FEEDBACK RECEIVER
Feedback culture, with a strong focus on learning to be a receptive feedback receiver, collaboration, and innovation have become buzzwords many companies proudly advocate. It is fascinating to see how companies, especially incumbents, include these values in their journey to unlock business value.
In the next few paragraphs, I’ll share my perspective on the value of developing the feedback receiver’s soft skills and my angle on how becoming a better feedback receiver can unlock business value.
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THE DESIGN PORTFOLIO
The concept of a design portfolio dates back to when designers were called “graphic designers”, and their artefacts had a longer life span. Nowadays, designers involved in delivering digital experiences know that their work will last in the blink of an eye.
My approach to not creating and curating a design portfolio started many years ago. I decided to avoid this task because it offers a low return on investment.
In this post, I’ll share my thoughts on why design portfolios aren’t that helpful in showing recruiters and managers how real design talent can unlock business value.
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THE FEEDBACK CULTURE AND ITS VALUE
Feedback culture, collaboration, and innovation have become buzzwords many companies proudly advocate. In the next few paragraphs, I’ll share my perspective on the value of fostering a feedback culture. I will pinpoint the potential pitfalls of misunderstanding this concept and highlight how the feedback culture can unlock business value.
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BACKGROUND TASKS: HOW TO IMPROVE THE UX?
Background tasks often need significant technical resources to handle complex user journeys. In addition, these complex user interactions can be overwhelming for users since they have to focus and engage with the system in a detailed way.
In the next paragraphs, I will share my perspective on the best design strategy for delivering a seamless background tasks user experience that unlocks business value.
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UX AND RESPONSIVE DESIGN
What is the best way to back up the best practices for the user experience in responsive design projects?
I had the opportunity to design many responsive HTML-based experiences. In the next paragraphs, I will share my angle on integrating user experience design in responsive web projects, emphasizing the importance of aligning design with user needs. In addition, I will list findings, problems and open questions I’ve collected during my journey to craft a design that unlocks business value.