Design Events – UX Camp 2016 Zurich, My Takeovers

UX Camp Zurich 2016
UX Camp Zurich 2016

What happened at the UX Camp 2016 Zurich, what I learned, what I discovered and all my takeovers. Attending the Zurich UX Camp is always a great experience. Because the people that attend are so inspired and excited to be part of the event. Because the organisation is able to make you feel comfortable within a warm context. Because the venue is awesome and food is great!

This is the third time that I join the UX Camp in Zurich and as usual, it fitted all my expectations.

Here the talks that I attended and I found very interesting:

The talk about “UX Micro feedback”

Digital and physical product builders need user feedback to better understand how their deliverables are used by people. I had already the chance to have some idea about Micro feedback reading a post by Sarah Doody

Luc Schomer (@juliusdietz) gave us a great overview of the feedback systems of a bunch of products.

In this scenario, Microfeedback are a good way to start a relationship with customers because they are provided on the go and in a lot of cases are not interrupting or disturbing the user journey.

some examples we saw during the talk:

  • email sent at the end of a specific task, to ask users to describe how they found the task itself
  • overlay components (ex dialogs) after a specific time without any action from users
  • instant feedback (rating) at the end of posts and media content (ex after the Skype calls)
  • on boarding users on another channel after a process, for instance the sms after booking a flight ticket

Adding value to such list was interesting, as well, the way how to define a rating grid to measure the results:

  • who votes from 0 to 6 is a detractor
  • who votes from 7 to 8 is a passive
  • who votes from 9 to 10 is a promoter

According these values, as a provider, we can address specific content to boost the engaging process between users and products.

The talk about “Design for conversation”

Was really interesting paying attention at user interfaces (UIs) and interaction patterns about the conversation apps made by @thepian.

The logic of such apps is based on:

  • each message can be interactive, because the ping-pong can be done with several options (text, media content, emoji etc)
  • the chat itself is part of a larger context
  • the most important thing is that the main interaction is with a counterpart, a human being

Honestly I was never focused on analyzing the conversation app interfaces.

Was a surprise during the talk discover that:

  • all the main interactions are placed at the bottom of the UI
  • the newest piece of information is at the bottom of the UI as well
  • back navigation button is not needed for this user journey
  • the full history is available scrolling the content to the top

The talk about “Atomic Design”

I’ve been checking atomic desing for almost one year, trying to figure out how to implement it in my projects.
Building a style guide in sync with the project shades (test environment, dev environment, show case environment etc) was always to me like a holy grail.

Difficult to figure out hard to achieve.

Adrian Heydecker and Marcel Kessler, from Netcetera, gave us a great example how to apply Atomic Design approach to a real design case.

They used the approach designed by Brian Forst to define only the most important components to build web and mobile interfaces. Aimed to boost the relationship between designers and developers to share and develop one single asset repository.

The main results are:

  • Front end and back end are running in sync
  • Bug fixing and new features are deployed once
  • They are able to define dedicated duties

I do have a thing for such events because, as a designer, to share and to compare ideas, techniques, approaches, methodologies is like breathing. I would be keen to have the chance to do this on a daily basis, but it’s not possible or at least not achievable to myself. This is the reason why attending  an event like the UX Camp in Zurich allows you to leap ahead in your designer tasks.



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