UX CAMP ZURICH 2015, MY TAKEOVERS

I attended the UX Camp in Zurich and will share what I learned, what I discovered, and all my takeovers. In the next few paragraphs, I’ll share my perspective on the value of attending design conferences. I highlight how going to conferences can unlock business value.

Attending a design event is often exciting and useful. This is the second time that I have joined the UX Camp in Zurich. As for the first time, this session met all my expectations. In addition, I had the opportunity to interact with talented designers and digital experts, who gave me many insights about the future of digital products.

Here are the most interesting sessions I attended:

• • Story Mapping was great to be part of the exercise guided by Christian Heldstab about the process when we start to design a service/product from the user perspective.
    – Do we check from the beginning how many tasks the user needs to solve to accomplish the user journey?
    – Is it correct to deliver design solutions according to the MVP approach?
    – Is defining the main UX KPIs and delivering the service/product following these goals correct?
    – Is there a best practice set to involve product owners and/or stakeholders?
    – In which way the UX designer can increase the user experience by defining tasks and subtasks?

• Qualitative Tests and Quantitative Tests, interesting speech by the TestingTime CEO about how is important to communicate the real meanings of the user tests.
  – How we can explain to the client/stakeholder that the user tests are part of the design flow?
  – How we can explain that they are not optional if we want to deliver solutions according to the user-centred design methodology;
  – What’s the right setup to coordinate the development, design and business KPIs with the tests and their results?

Here you can find the Twitter Stream of the event to check all the topics, enjoy!