When it comes to the alchemy of designing successful experiences, there are three key ingredients that come into play to unlock value for both customers and businesses. We need to know what they are and how they can be combined. Service Design, System Design and Business Design are the bedrock of any successful product experience. If you master these key ingredients, you will also master the design thinking practice.
Continue reading THE ALCHEMY OF DESIGNING SUCCESSFUL EXPERIENCESCategory: ENERGY & COMMODITIES
My experience as a designer for this industry. I try to answer to some basic questions such as: What are the challenges and the opportunities the players are facing? How incumbents are comparing their products and services with disruptive companies?